Princess Awesome
A project in Washington, DC by Rebecca Melsky and Eva St. Clair000days
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Funding Successful
Girls shouldn't have to decide between dresses and dinosaurs or ruffles and robots. We're a different kind of girly.
Backers: 3218
Average Pledge Per Backer: $67
Funded: $215,691 of $35,000
Dates: Feb 3rd -> Mar 5th (30 days)
Project By: Rebecca Melsky and Eva St. Clair
Backers: 3218
Average Pledge Per Backer: $67
Funded: $215,691 of $35,000
Dates: Feb 3rd -> Mar 5th (30 days)
Project By: Rebecca Melsky and Eva St. Clair
$215,691
current pledge level
Last Updated: March 5 @ 10:30 -0500 GMT
616%
of goal
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Latest News
This Startup Raised $215,000 Defying Gender Stereotypes to Empower Girls
April 28th - via: entrepreneur.com
What do you do when your little girl wants rocket ships and trains on her dresses? (Read More)
12 Brilliant Kids' Clothing Lines That Say No To Gender Stereotypes
April 7th - via: huffingtonpost.com
In October 2013, Jennifer Muhm's 4-year-old daughter declared she wanted to be an astronaut for Halloween. But when the mom and daughter flipped through costume catalogs and saw only boys dressed as astronauts, the little girl changed her mind.
M... (Read More)
Thank you. THANK YOU!!!! 
March 5th - via: kickstarter.com
30 days ago, we sat together and pressed the big blue button on our computer screen, officially launching the Princess Awesome Kickstarter. For months we’d worked and thought and planned, and on February 3 we clicked the button. To say we had no... (Read More)
$200K Accomplished! 36 Hours Left...
March 3rd - via: kickstarter.com
First - THANK YOU. We achieved one of our final goals - $200,000 - just now. Four weeks ago today we launched. By the time we went to bed that night, we had reached $9,000, and we were thrilled. It seems impossible that a mere four weeks later our... (Read More)
THREE Days Left!
March 1st - via: kickstarter.com
It's the home stretch, friends. There are three days left of our Kickstarter. When we launched lo these four weeks ago, what we're going to say next seemed not only impossible, but completely and totally beyond the realm of any sane possibility. But... (Read More)
Hooray!! We're making Busy Dresses!!
February 27th - via: kickstarter.com
Thank you! $175,000!!!! Here come the Busy Dresses!We are so grateful to all of you for bringing us to this fantastic milestone - $175,000! As promised, everyone who contributes an extra $50 to their pledge* will now have their choice of Busy... (Read More)
Princess Awesome on "This Morning" on Friday! [Updated Time]
February 26th - via: kickstarter.com
Sorry for the multiple updates, but we just got word that segment about us on CBS This Morning will air at 8:30 AM. Tune in! (Read More)
Princess Awesome on "CBS This Morning" on Friday! And a few more fantastic Kickstarters...
February 26th - via: kickstarter.com
Hi Friends, If you're home tomorrow morning and have a chance to turn on the CBS morning show "This Morning," you'll catch a three minute piece on Princess Awesome around 8:40 EST. Seriously, we feel a bit like we're living other peoples' lives these... (Read More)
Behind the Scenes and Really Cool Stuff
February 23rd - via: kickstarter.com
Wow! Princess Awesome broke $160,000 today! Our Stretch Goal is in sight thanks to you - we cannot thank you enough for making this project such a runaway success. And we still have 9 days to go - keep sharing and posting - it's working! ... (Read More)
A Few Clarifications...
February 15th - via: kickstarter.com
Hi Friends, We hope everyone had a great long weekend! There are three things we want to explain more clearly. 1. How to "add-on" a scarf or Busy Dress to your pledge. If you've been feeling a bit confused about how to add an infinity scarf or a Busy... (Read More)
Planes and Trains and Cars, Oh My! THE STRETCH GOAL.
February 15th - via: kickstarter.com
All right, friends. It's Stretch Goal time. And this - this is a real stretch goal. For this one, we will really need your help! Share our campaign on Facebook and Twitter, tell your friends, post to a listserv. This is a stretch, but with your help... (Read More)
New Rewards! Thank you for helping us reach $100,000!
February 13th - via: kickstarter.com
Friends, you have swept us off our feet. We are floored. We are so incredibly grateful and humbled by your groundswell of support. And now that we've reached this milestone in only 8 days, we are offering our thanks with three new rewards. A new... (Read More)
Princess Awesome fights back against stereotypes with clothing collection
February 12th - via: dailymail.co.uk
Moms Rebecca Melsky and Eva St. Clair have raised more than $90,000 on Kickstarter to produce their Princess Awesome collection. (Read More)
'Girly' Prints Banned From Moms' Inspiring New Clothing Line
February 11th - via: yahoo.com
When Rebecca Melsky’s daughter was 2, she insisted on wearing a dress every day. “Only dresses, and only frilly ones,” Melsky tells Yahoo Parenting. Come bedtime, though, she often wore pajamas from the boys’ section, adorned with trucks, spaceships, or dinosaurs. (Read More)
Stretch Goal: Accomplished!
February 8th - via: kickstarter.com
Awesome Friends, We made our stretch goal! AMAZING. You all are amazing. Here's what that means: When you fill out your survey at the end of the campaign, you will have FOUR styles to choose from: pi, dinosaurs, pirates, AND atomic shells. We have... (Read More)
Announcing International Shipping! And - Our Stretch Goal
February 6th - via: kickstarter.com
We are happy to announce that we will now accept international orders! Please see details below and on the Kickstarter page for more information. And, debuting today is a fourth style that we will be able to produce if we reach our stretch goal... (Read More)
100% AWESOME.
February 6th - via: kickstarter.com
We're freaking out here. 3 days. 12 hours. 40 minutes. That's all it took. That's all it took meet our goal. YOU made it happen. We have 26 more days and so much more to bring you. Check back soon. THANK YOU. THANK YOU. THANK YOU. From the bottom... (Read More)
Take My Hand and We'll Make It - I Swear...
February 5th - via: kickstarter.com
Whoa, we're HALFWAY THERE!! (ok, I know those lyrics aren't in quite the right order, but still...) 2 1/2 days in, friends, and we're 50% funded. THANK YOU. Without you, we'd be nowhere. If you haven't already, please help us spread the word about... (Read More)
1/3 of the way there in just over 24 hours!
February 4th - via: kickstarter.com
You all are amazing. A.M.A.Z.I.N.G. Before we launched, we read all the Kickstarter advice blogs that said that successful campaigns need to reach one third of their funding by day three. You all got Princess Awesome to one-third funded in 26... (Read More)
THANK YOU -- We're 13% Funded in 4 Hours!
February 3rd - via: kickstarter.com
Thank you, thank you, thank you!! You, our first 63 backers, have brought us to 13% of our goal in 4 hours! We are in awe and feel so honored that you have chosen to back Princess Awesome. And, to add a little humor to your day, here's a picture of... (Read More)
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